Stewardship of the Harry Potter brand from Warner Bros. Consumer Products pre-film, literary licensee program to becoming the lead J.K. Rowling-approved agency for Warner Home Video, creating the narrative thread across all vendors for the Special Features DVDs (including set top gaming, behind-the-scenes features, online games & activities, IPIX tours, etc.).
The relationship also included the launch of the Farrelly Brothers' "Osmosis Jones" property, brand positioning for Batman and Supergirl properties, as well as licensee programs for the "Wizard of Oz" upstairs collection.
#advertising #brandbuilding #contentdevelopment #narrativedevelopment #licensingprograms
