Extensive history partnering with Disney on everything from Hasbro and Mattel toys and games to S.T.E.A.M.-based prize competitions designed to better humanity. Among the competitions were the highly successful Disney + XPRIZE Foundation partnership, which included engaging content programs and experiences with John Lassiter, Disney Theatrical, and Disney Channel across multiple properties including "Big Hero 6," "Tomorrowland," and Disney Channel's "Miles from Tomorrowland."
The Big Hero 6 XPRIZE Challenge perfectly mirrored the film's science fair kids by challenging young innovators across the country to come up with breakthrough inventions. The campaign was a huge success, leveraging Disney's owned and earned media channels across 100M+ followers, and being named one of Ad Age's Top 10 Crowdsourcing Campaigns.
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