Led digital marketing, direct marketing, and multicultural marketing for Bank of America Technology Operations (BATO). Drove testing and programs via bespoke landing pages, data capture, email campaigns, surveys, eZines, as well as the development and launches of B2B BizCentral website and Hispanic SAFESEND product to facilitate international money transfers.
#datacapture #digitalmarketing #directmarketing #emailcampaigns #multiculturalmarketing #productdevelopment, surveys #webdevelopment
